Changing Social as built a robust plan for account management and is scaling it across the entire organisation.
"We were able to build out a really structured plan and strategy around how we're going to approach account management at Changing Social." - James Mitcham, Commercial Director for Changing Social
The mission of Changing Social since 2018 has been to empower organisations through people-centred Microsoft technology adoption and change management.
Learn from James Mitcham about the journey of Changing Social and the business results they have been able to achieve by partnering with Cultivate CX.
Congratulations to James and the entire Changing Social Team!
About the Authors
As Commercial Director at Changing Social, James Mitcham oversees the Sales and Marketing teams, playing a pivotal role in driving the company’s growth trajectory. With a rich background as an Account Technology Specialist at Microsoft, James combines deep technical expertise with a strong commercial acumen to align customer needs with innovative solutions. His strategic insight has led to the development of new service offerings that enhance Changing Social’s position as a leader in Microsoft adoption and change management. Through his proactive approach, James has not only strengthened customer relationships but also forged valuable partnerships that continue to fuel the company’s expansion in both the UK and US. His impact is marked by his commitment to client success, operational excellence, and the company’s values of Lovability, Openness, Versatility, and Enthusiasm.
Kathleen Rouse is an Independent Consultant and has taken her 20+ years of experience maximizing adoption and increasing renewal rates to best-in-class 95%+ and 45%+ growth rates and turned them into playbooks, processes & templates for her clients to increase their customer retention and growth.
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